Viapan

Visual identity, Digital design

A new visual identity for a staffing and consulting firm captures its human-centric and professional approach to both employees and partners.

Viapan logo by Ollala design
Viapan Citylight posters in a metro station

Viapan Group is a leading human resource service company in East Central Europe with a mission to give the joy of work for people.

We aimed to create a fresh brand identity that supports communication with Viapan’s diverse clientele and reflects their values.

By redesigning the logo, our goal was to create a simpler, more recognisable mark that can be used for the international market and communicating their brand values. Keeping the square shape and the green-black colour combination, the new logo refers to the past, but still emphasizes the transformation the company has gone through in the last 30 years.

The logomark represents the aspiration of Viapan: the growth and development of people. The softness of the logotype originates from a friendly but comprehensible typography. The rounded ends of the sans-serif font expresses the human centric approach of the company, besides serving the spirit of legibility.

Viapan old and new logo by Ollala design
Viapan brandbook cover
Airspace brandbook inside
Airspace brandbook inside
Viapan Group logo

The fresh colour palette and the distinctive composition of geometric shapes gives an easily recognisable character for the brand.

The composition of colorful circles and semicircles extends the idea of the logo into a graphic system. The playful and energetic colour palette reflects the diversity of the company and aims to erase the stress associated with job seeking.

By using the different parts of the composition, we produced diverse layouts which are all unique pieces of art, but still part of an easily recognisable system. In this way a consistent visual language was developed that is easily adaptable for different mediums.

Viapan citylight ad
Viapan poster templates
Viapan website mockup
Viapan icons
Viapan stationery folder
Airspace web
Tote bag
Company broschure cover
Company broschure inside
Company broschure pages
Success

Client

Viapan Group

Sector

Professional Services

Role

Visual identity design, Webdesign, Development

Year

2019

Next project

Airspace

Visual identity, Digital design

Visual identity and digital design for the first self-service luggage storage & coworking space in Budapest.

Airspace logo by Ollala design